Bushmills Whiskey​

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Launch Film

 

How to introduce storytelling to one of the world’s largest alcohol brands?

When Diageo took over The Old Bushmills Distillery from Pernod Ricard, I was tasked to create a film that told the story of the Whiskey. This film was created in just two weeks in which I created the idea, wrote the script, chose the cast and crew, and directed it. The concept of storytelling went on to be used throughout the Diageo portfolio of brands.