Dr Pepper​

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On pack ring-tone promotion

 

A campaign that became the biggest retention over any other campaign that Coca-Cola had ever undertaken.

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Dr Pepper wanted to gain a larger market share within the youth sector. In just 6 hours we wrote and recorded over 15 ‘cheeky’ ring tones, that the consumer could download but would not know what it was until their phone rang… what’s the worst that can happen?