top of page
Penfolds; New World Campaign
​
​
The task was to position Penfolds as ‘The New World Standard’ over all Australasian wines making it one of the most prized possessions a person could own.
bottom of page
​
The task was to position Penfolds as ‘The New World Standard’ over all Australasian wines making it one of the most prized possessions a person could own.